Atonement

...opens with a Corona Four! It just came on TV. Also features a  smart cream 1937 Lagonda Rapide ten minutes in. Vintage stuff. 

Thanks to Richard, Ryan, Mike and especially Robert for thinking about and sharing pictorial logos. I think the only other, as well as Antares' star, that passes the instant recognition test without need for words, would be Adler's deco eagle. If you haven't already, head on over to oztypewriter and see what Robert's dug out from his impressive archive.

Finally, I just 'won' an SM4. Burgundy crackelure with some tarnish to the brightwork, but it should polish out. £4.99. They seem very popular with the Typorati, now I can find out why.

NO LOGO

Theme continues...

Can Antares have been the only brand with a pictorial logo? Lots of typewriter companies had text-based logos, but do any others have a picture? There's an eagle on the paper tray of my Corona 3 and the same bird perches atop the odd Adler (where it makes more sense), but it didn't seem to stick. Early Imperial GCs bear a king's coat of arms. Olympia almost have a logo - but it is just an O with a superimposed i. Some Empire Aristocrats feature a Landseer lion, but not all.

Where's the bejeweled crown? The palatial citadel? The tree with a hand beneath? The single red rose? The greek gods' mountaintop? Mercury's winged heels? The silhouette of Hermes?

In their heyday, typewriter manufacturers practically invented 'marketing'. They knew about brand value and how to pitch their USPs inventively, in the press and door-to-door. Even into the fifties and sixties when world became more susceptible to visual clues, typewriter manufacturers unanimously eschewed the visual identity - it seems to me - with the exception of Antares and their little star.

Please, somebody prove me wrong... 

OK: after digging, Adler were pretty persistent (if not consistent) with their deco style spread-eagle over an uppercase moderne display font.

Antares apparel

Mission-creep. Where will it end?

FREE: Antares logo

Here are 300dpi jpegs in 3 colourways of the stunning Antares logo as promised.

See previous post for the Antares Parva brochure it was re-drawn for.

Would make a great T-shirt!

Link to hi-res logos (1Mb .zip file)

Antares the progenitor

Open publication - Free publishing - More antares