Theme continues...
Can Antares have been the only brand with a pictorial logo? Lots of typewriter companies had text-based logos, but do any others have a picture? There's an eagle on the paper tray of my Corona 3 and the same bird perches atop the odd Adler (where it makes more sense), but it didn't seem to stick. Early Imperial GCs bear a king's coat of arms. Olympia almost have a logo - but it is just an O with a superimposed i. Some Empire Aristocrats feature a Landseer lion, but not all.
Where's the bejeweled crown? The palatial citadel? The tree with a hand beneath? The single red rose? The greek gods' mountaintop? Mercury's winged heels? The silhouette of Hermes?
In their heyday, typewriter manufacturers practically invented 'marketing'. They knew about brand value and how to pitch their USPs inventively, in the press and door-to-door. Even into the fifties and sixties when world became more susceptible to visual clues, typewriter manufacturers unanimously eschewed the visual identity - it seems to me - with the exception of Antares and their little star.
OK: after digging, Adler were pretty persistent (if not consistent) with their deco style spread-eagle over an uppercase moderne display font.
